It’s the natural result of some business decisions that Google has made in the last decade. It’s not just some weird quirky internet behavior. The fact that more and more people are “Reddit” to their searches has deep implications for marketers and business owners alike. Remember: this is happening at the same time that an increasingly large subset of people are trying to thwart Google’s search system to get better results. But when a conspiracy theory like that takes off, it can only do so because it connects with people on an emotional level. Now, of course, it’s a wild theory and impossible to prove or disprove. The idea is called “ dead internet theory.”
That is to say, some people believe that most content on the internet is the work of bots and algorithms, which may or may not be controlled by corporations or governments. There are even some people out there who are convinced that, as of about 2016 or 2017, the internet is mostly fake.
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